It’s hard to exaggerate the power of the media in the twenty-first century. Reputations can be won, strengthened or lost through television, radio, newspapers or the ‘blogsphere’.
The ability to front-up at media interviews has become a crucial management skill. Whether you are advocating for a cause, countering adverse publicity or simply selling a product or
No sane person ever wants to have to deal with a media crisis. No-one wants to have to face a phalanx of hostile interviewers or see the work of years destroyed
