Media Plublicity

It’s hard to exaggerate the power of the media in the twenty-first century. Reputations can be won, strengthened or lost through television, radio, newspapers or the ‘blogsphere’.

At Matter of Fact, we seek to harness the media’s power to our clients’ advantage, using it to advocate their views, build their brands and/or generate business for them.

Our favoured tools include well-written press releases, good contacts, persistence and knowledge of how the media works. Another key skill is developing media strategies, to help clients identify and make the most of publicity opportunities.

For both businesses and not-for-profit organisations, media publicity can prove a highly effective and comparatively low-cost addition to the marketing mix, providing a level of credibility that can’t be achieved through paid advertising alone.